Seth Godin's post reminded me of the 15 minutes I wasted last week on the Volvo website. I had seen an ad on television to go to Volvo's website and tell your story of who deserves one of their very nice and very safe cars.
Okay, I think my wife deserves one. So, I would write my little story of the reasons why she deserves one (which are too numerous to list here!). I had no delusions of winning one.
Good thing I didn't. It turns out that you can't really win one. They just want to hear about who you think deserves one and then you can send them a e-card. How stupid is that?
"Hey, honey, you really deserve a Volvo. Maybe if I check-out early you can use the insurance money and buy one. Until then, you're stuck with what you've got."