They must have begun working on this 20 some years ago. It looks like someone lifted it out of my high school yearbook.
Seth calls it a jaggy picture. I call it, embarrassing by olympic proportions. If you read the comments here, many Londeners feel the same way it seems.
Compare this to what Beijing is doing.
Awesome. So if corporate ID plays any part in attracting the games, you are my guest for the certain Chicago games buckin for my backyard.
Posted by: Barry A. Smith | June 04, 2007 at 07:52 PM
From what I can see you at least have the gift for agreeing with the norm.
Take a closer look.
Think for yourself, really.
I bet this logo will be remembered for a long time and you'll wish that you had got it the first time.
Peace,
Michael
Posted by: Michael Pokocky | June 05, 2007 at 03:40 PM
It's terrible, really, and I looked at it as long as I could stand.
I am actually surprised that the link you posted was what Beijing went with. I only say that because I saw this a couple of months ago. http://www.logolounge.com/articles/default.asp?Archive=True&ArticleID=523
Some pretty cool stuff there.
Posted by: micahellis | June 10, 2007 at 03:19 PM
Good post.
Posted by: Celia | October 22, 2008 at 04:04 PM