I saw this featured in this month's issue of Fast Company and Seth Godin is bringing it to the attention of his readers. What a novel idea: its beautiful design (by Yves Béhar), its ingenious marketing, and it's life-changing potential. A win-win for everyone.
Who's Seth Godin?
Posted by: Barry A. Smith | October 04, 2007 at 07:37 PM
Marketing guru. Author of "Purple Cow". If you haven't read it, or any of his books, you must.
Posted by: Chris | October 04, 2007 at 08:02 PM
I was kidding homey. Don'tcha know me?
Posted by: Barry A. Smith | October 07, 2007 at 02:55 PM